We Broke

All the Rules

You've been forced to pick your poison —cheap products that wreck your scalp, or "clean" alternatives that wreck your bank account. We said "Not today, beauty industry." Not today.

While others play fast and loose with harsh chemicals, we’re formulating like your skin is our skin. Zero compromise on safety, maximum results on beauty.

Luxury Vibes

Reality Prices

You don’t need to sell a kidney for safe beauty. We cracked the code on premium quality at prices that won’t make you eat ramen for a month.

Tired of “universal” shades that are universal for exactly nobody? We created the most extensive color range because every skin tone deserves its perfect match. Period.

Forget complicated 12-step routines. Our products work smarter, not harder—simplifying your life while delivering results that make people ask “What’s your secret?”

You're Our

People If:

  • You’re over choosing between your health and your glow
  • Your skin throws tantrums at synthetic products
  • You want luxury results without luxury debt
  • Finding your shade has been an Olympic sport
  • You believe beauty should be a celebration, not a sacrifice